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Originally posted on Linkedin 09/01/2022 Heading into the crux of the disinformation age, the abundance of scams, schemes, rip-offs, and bogus robo-call solicitations shouldn’t really be a surprise to anyone. But even being as common as they are, they have not lost their ability to be more exasperating than a cockroach infestation in a New…
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Originally posted on Linkedin 08/01/2022 It’s not just writers who have to spend a good chunk of their day in front of a keyboard. Whether you’re an attorney, a business owner, or a webmaster, harnessing clarity in how you communicate with others should be one of the most important things you set out to do…
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Originally posted on Linkedin 06/23/2022 With social media being as ubiquitous as it is, it seems like a silly question to ask. “Of course you need social media!” everyone will say. But it’s a question worth asking again. What started out as a viable mechanism connecting people across the globe and increasing the market share…
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Ever see those guys spinning colorful signs at intersections? Billboard ads for personal injury attorneys? Or those annoying fliers stuck underneath your windshield wipers? They’re all tactics designed to do one thing: drive more traffic toward a business. Search engine optimization, or SEO, is the 21st-Century version of those aforementioned advertising techniques. By allowing others…
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Originally posted on Linkedin 04/11/2022 Whether you’ve been in PR for years or have no idea what PR even stands for, we can all agree that no one’s a stranger to bad headlines. Maybe you read about a certain A-list actor getting reprimanded for slapping the host of a widely televised awards ceremony recently, or…
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